How the largest US freight brokerages build their websites
Every brokerage on the published Transport Topics ranking, measured on one day and scored out of 100 on eight dimensions of what a buyer, a search engine and an AI assistant can see.
2026 editionScanned September 16, 2026100 on the roster95 measured5 held out
The median site in the national Top 100 scores about half the points available
Headline findings
Each of these comes straight out of the measurement. None of them is an estimate.
The median site in the national Top 100 scores about half the points available
Across 95 measured sites the median total is 50.2, the quartiles are 40.3 and 56, and the range runs 14.1 to 76.4. These are the largest freight brokerages in North America by revenue.
AI assistants have almost nothing to go on when they are asked to recommend a freight partner
93 of 95 give an assistant nothing it can lift and quote about them, and 23 leave it with no machine readable description of the business at all. The best AI search score anywhere in the field is 68 of 100, and 36 score a flat zero. This is the dimension where the whole field is beatable.
The national field has almost entirely declined to publish in Spanish
79 of 95 sites point a Spanish speaking visitor nowhere, and 78 have no Spanish experience at all, in a market where freight is quoted, dispatched and driven in Spanish every day. The median Language score is 0.
Most of the field has no location or lane pages, the cheapest reach in freight search
79 of 95 publish no location, lane or service area page of any kind, so a shipper searching for a partner in their own city finds nothing of theirs to land on. The median company on this list runs a site of about 206 pages, which is plenty of room to have done it.
A large minority of the biggest brokerages cannot be bought from on the homepage
27 of 95 give a ready buyer no way to ask for a price from the homepage, and 39 offer customers nowhere to look up their own freight, in an industry whose product is knowing where the freight is. On 43 of them a visitor on a phone cannot simply tap to call.
The heavy end of the field is heavy enough to lose the visitor standing in a yard
The median homepage on this list weighs 1.1 MB and answers in 0.8 of a second, but 14 of them weigh more than 3 MB. A dispatcher checking a carrier from a phone in a yard, on one bar of signal, is the person who pays for that, and they pay before they have read a word.
The groundwork is the cheapest thing on the board and the field skips it anyway
34 of 95 of the largest freight brokerages in North America have a homepage a search engine cannot read cleanly, and on 18 of them it cannot tell what the page is even about. The median Technical score is 85. None of this is expensive to fix, which is what makes it remarkable that it is not fixed.
Revenue barely predicts the quality of the web presence
Across the 95 measured firms with a published revenue figure, the correlation between log revenue and total web score is 0.352. Size buys trucks and carrier capacity, not a findable website.
The leaderboard
The twenty highest scoring sites, named. Every firm here was checked against an external licensing record before being listed. Each row shows the total and the eight dimension scores behind it.
Scroll the table sideways to see every dimension.
| # | Firm | Total | Footprint | Technical SEO | AI search readiness | Content | Conversion | Speed | Security headers | Language reach |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Geodis (North America)geodis.com | 76.4 | 100 | 65 | 10 | 96 | 54 | 94 | 83 | 96 |
| 2 | C.H. Robinsonchrobinson.com | 71.5 | 90 | 92 | 10 | 100 | 42 | 57 | 34 | 100 |
| 3 | Traffixtraffix.com | 71.2 | 50 | 100 | 20 | 79 | 64 | 77 | 100 | 100 |
| 4 | Ryder Systemryder.com | 67.7 | 100 | 75 | 10 | 90 | 48 | 60 | 34 | 70 |
| 5 | Uber Freightuberfreight.com | 67.5 | 80 | 70 | 10 | 94 | 52 | 59 | 100 | 72 |
| 6 | NFInfiindustries.com | 65.8 | 58 | 100 | 10 | 81 | 46 | 71 | 100 | 70 |
| 7 | Echo Global Logisticsecho.com | 63.3 | 52 | 70 | 10 | 85 | 76 | 77 | 51 | 70 |
| 8 | Integrity Express Logisticsielfreight.com | 62.5 | 75 | 100 | 10 | 40 | 66 | 78 | 17 | 70 |
| 9 | Kuehne + Nagel (North America)kuehne-nagel.com | 61.7 | 56 | 77 | 10 | 53 | 64 | 84 | 100 | 70 |
| 10 | RXOrxo.com | 61.6 | 53 | 85 | 10 | 89 | 54 | 85 | 66 | 40 |
| 11 | ATS Logistics Servicesatsinc.com | 61.4 | 59 | 100 | 40 | 85 | 76 | 31 | 67 | 0 |
| 12 | Priority-1 Inc.priority1.com | 61.3 | 75 | 85 | 10 | 59 | 88 | 26 | 17 | 70 |
| 13 | Hub Grouphubgroup.com | 59.9 | 57 | 85 | 10 | 90 | 48 | 90 | 100 | 0 |
| 14 | PLS Logistics Servicesplslogistics.com | 59.8 | 60 | 100 | 10 | 82 | 90 | 60 | 0 | 0 |
| 15 | ODW Logisticsodwlogistics.com | 59.1 | 65 | 85 | 10 | 77 | 64 | 87 | 50 | 0 |
| 16 | Werner Enterpriseswerner.com | 59 | 50 | 100 | 10 | 84 | 66 | 80 | 50 | 0 |
| 17 | Redwood Logisticsredwoodlogistics.com | 58.6 | 80 | 70 | 10 | 85 | 22 | 87 | 50 | 39 |
| 18 | Beemac Logisticsbeemactrucking.com | 58.5 | 55 | 100 | 68 | 37 | 78 | 85 | 0 | 0 |
| 19 | Bison Transportbisontransport.com | 58.5 | 51 | 85 | 10 | 55 | 54 | 86 | 0 | 96 |
| 20 | Universal Logistics Holdingsuniversallogistics.com | 57 | 38 | 85 | 20 | 58 | 54 | 76 | 17 | 94 |
The field
The distribution is what the study is actually about: the shape of an industry, not a ranking of individual companies. Every measured site sits in one of these bands.
Sites per score band
| Band | Sites | Share | Footprint | Technical SEO | AI search readiness | Content | Conversion | Speed | Security headers | Language reach |
|---|---|---|---|---|---|---|---|---|---|---|
| 60 and above | 13 | 14% | 73 | 85 | 10 | 85 | 64 | 77 | 66 | 70 |
| 45 to 59.9 | 49 | 52% | 51 | 85 | 10 | 63 | 66 | 83 | 17 | 0 |
| 30 to 44.9 | 21 | 22% | 33 | 69 | 0 | 30 | 52 | 85 | 17 | 0 |
| Under 30 | 12 | 13% | 0 | 27.5 | 0 | 22.5 | 40 | 83 | 0 | 0 |
No company is identified by band. A band reports how many sites scored in a range and what the middle of that range looks like on each dimension.
The eight dimensions, one at a time
Each dimension is scored zero to one hundred. Here is why each one matters twice over, once to the shipper reading the site and once to the assistant answering for it, and how the field is spread across it.
Footprint
How much of a company's site the search engines can actually reach, and how far its presence extends across the places and routes it serves.
Why it matters to a shipperIf a page does not exist, nobody can land on it. A brokerage that publishes one page per lane, mode and metro gives a shipper searching for a specific service somewhere to arrive. A single homepage gives them nothing to find.
Why it matters to an AI assistantAn assistant answering a narrow question needs a narrow page to cite. Breadth of indexed URLs is the difference between being quoted for one query and being quoted for hundreds.
- Geodis (North America)100
- Ryder System100
- C.H. Robinson90
- Uber Freight80
- Redwood Logistics80
Technical SEO
Whether the site is built so that a search engine can read it cleanly and understand what each page is for.
Why it matters to a shipperThese are the parts a buyer never sees and always feels: the title in the search result, the preview when a colleague pastes the link into chat, whether the right page ranks instead of a duplicate.
Why it matters to an AI assistantThe mechanics are how a machine decides what a page is about without guessing from prose. When they are missing a page is not lowered, it is made ambiguous, and ambiguity is what gets a company described wrongly.
- Traffix100
- NFI100
- Integrity Express Logistics100
- ATS Logistics Services100
- PLS Logistics Services100
AI search readiness
How ready the site is to be understood, trusted and cited by AI assistants when someone asks them for a freight partner.
Why it matters to a shipperA growing share of buyers now ask an assistant before they ask a salesperson. What the assistant says is assembled from whatever the site made machine readable.
Why it matters to an AI assistantMachine readable answers are data, not prose. An assistant can lift a structured answer with confidence, and has to paraphrase everything else at its own risk.
- Beemac Logistics68
- ATS Logistics Services40
- Traffix20
- Universal Logistics Holdings20
- Geodis (North America)10
Content
How much substance the company publishes about the work it does, and how fluently the site speaks the language of the trade.
Why it matters to a shipperA shipper searches in the vocabulary of the load: reefer, flatbed, drayage, cross dock. A site that never uses the word cannot be the answer to it.
Why it matters to an AI assistantCoverage of trade vocabulary is how a model decides whether a company does the thing being asked about. Thin homepages force it to infer, and inference is where assistants get companies wrong.
- C.H. Robinson100
- Geodis (North America)96
- Uber Freight94
- Ryder System90
- Hub Group90
Conversion
Whether a visitor who is ready to buy can act right away, and whether the company can tell that they did.
Why it matters to a shipperThe visitor who is ready to move a load needs a quote path, a phone number and a form that works on a phone in a truck stop parking lot.
Why it matters to an AI assistantAn assistant that can find a clear contact route will hand the user one. A site where the next step is unclear gets described rather than recommended.
- PLS Logistics Services90
- Priority-1 Inc.88
- Beemac Logistics78
- Echo Global Logistics76
- ATS Logistics Services76
Speed
How quickly and how lightly the homepage arrives for the person waiting on it.
Why it matters to a shipperFreight buyers browse on phones, often on weak connections. Every megabyte is time the visitor spends deciding whether to go back to the search results.
Why it matters to an AI assistantCrawl budget is real. Heavy pages are fetched less often and less completely, so slow sites end up represented by stale copies of themselves.
- Geodis (North America)94
- Hub Group90
- ODW Logistics87
- Redwood Logistics87
- Bison Transport86
Security headers
Whether the site sends a visitor's browser the protections a maintained site is expected to send.
Why it matters to a shipperThese headers are what a browser uses to constrain a page, and their absence is the clearest public signal of how much attention the site itself receives.
Why it matters to an AI assistantNot a ranking factor in itself. It is included because it is cheap, measurable, and correlates with whether anyone is maintaining the site at all.
- Traffix100
- Uber Freight100
- NFI100
- Kuehne + Nagel (North America)100
- Hub Group100
Language reach
Whether the company serves Spanish speaking customers in their own language, rather than in translation after the fact.
Why it matters to a shipperIn US freight a large share of drivers, dispatchers and shipping managers work in Spanish daily. An English only site is invisible to a Spanish search.
Why it matters to an AI assistantAn assistant answering in Spanish prefers sources in Spanish. A site with no Spanish surface is simply not in the running for that half of the market.
- C.H. Robinson100
- Traffix100
- Geodis (North America)96
- Bison Transport96
- Universal Logistics Holdings94
About this study
Where the field came from, how much of it was measured, and what these scores are and are not.
The field
Transport Topics Top 100 Freight Brokerage Firms, ranked by gross freight revenue (2026 edition, FY2025 revenue)
The study covers exactly the firms on that published ranking and adds none of its own. The roster and the measured field are different numbers, and the page prints both: a site that could not be measured is held out of every aggregate rather than scored as empty, which would flatter it.
- Firms on the roster
- 100
- Sites measured
- 95
- Held out
- 5
- Roster year
- 2026
- Scanned
- September 16, 2026
The scoring
Every measured site is scored out of 100 on each of eight dimensions of public web presence: footprint, technical SEO, AI search readiness, content, conversion, speed, security headers and language reach. Those eight combine into one total out of 100. Each score is a measurement of a live public website taken on the scan date, made the same way for every firm on the list, so the comparison between two rows is like for like.
The model
Scores are produced by Appluex's own scoring model, built from the audits we run for clients. The model is proprietary and is not published. What is published is the result: every dimension score, every aggregate and the whole distribution, published in full on this page and free to quote and cite.
Held out
A site that could not be measured, or a firm whose identity could not be confirmed against an outside record, is reported here as a count rather than quietly dropped or scored as a zero.
- 3not assessed: no page served
- 2held out: no content
- 1held out of the named top 20: unverified identity
What this study does not claim
It scores public websites, not companies. It says nothing about how well any of these firms moves freight, prices a lane, treats a carrier, or answers the phone. A brokerage can run a great business behind a thin website, and a polished website is not evidence of anything except a polished website.
- Nothing about service quality, pricing, reliability, claims record, on time performance or carrier relations.
- No financial or operational data of any kind beyond the published revenue ranking used to select the roster.
- No judgement about individual firms. The ranking is of public web presence as measured on the scan date.
- A snapshot, not a trend. A site redesigned after the scan date is not reflected until the next edition.
Independence
Firms that are clients of ours are excluded from every figure on this page so the study cannot flatter our own work. Nobody paid to be included, to be ranked or to be left out.
Corrections
If a figure about your company is wrong, write to us and we will check the scan and publish a correction with the date on it. [email protected]
Cite and reuse
This study is meant to be quoted. Please link to the canonical page so a reader can see the full distribution and the figures behind the number.
Free to quote and reproduce with attribution to Appluex and a link to this page. The underlying measurements are facts about public web pages.
Select your badge
If your website placed in the top 20 of this study, the badge is yours to use. Pick your company below. There is nothing to sign up for, nothing to pay, and nothing you owe us in return.
Each badge carries the company name and the position the study gave it, so it belongs to that company alone and no other firm can display it.
The snippet
Two lines of HTML for the badge shown above. Prefer to host the image yourself? Download it and point the snippet at your own copy.
The link points at the study so anyone who sees the badge can check what it means. There are no tracking parameters in it, and there is no version of it that reports back to us.
What you may do with it
- Use it on your website, in a deck, in a proposal, in a press release or on social media.
- Host the file yourself instead of linking to ours, if your policy prefers that.
- Display it without any link back. The link is a courtesy to your reader, not a condition.
- Keep using it while this edition of the ranking stands. The study is dated 2026 and will be re-run; when a new edition publishes, please move to that year's badge.
Scores are measured on the scan date, so a redesign published after that date is not reflected until the next edition, and a site that does not serve its content to the study cannot be measured at all. Write to [email protected] with your domain and what you believe is wrong. We will measure again, and if the number changes we correct the table and say so on the page, with the date on it.
Who ran this
Appluex is a software studio in Miami, Florida. We build web and mobile products, and we audit software that already exists. This study is the industry wide version of the audit we run for one client at a time, which is why it reports the whole field instead of a shortlist.
Related
Want your company higher on this table?
If you would like to talk about what it would take for your company to climb this ranking, book a call with us. Making a site easier to find, read and act on is the work we do every week, and the first scoping call is free.
Book a call